[ Dec.2005: was this really written 8 years ago? Today,  I'd maybe leave off that line about a church, in light of all that's been going down in the last few years... -bd]

 

April 1997:

Multinational media corporations like Sony/CBS don't make any profit when you attend a PTA meeting, or play Volleyball with your friends after work, or ride a bike, or take your kid fishing. No, what they want you to do is sit in your house and watch television, listen to music, or stare at your computer screen, in other words, be plugged in to popular "culture" - as they define it.

Moreover, if they can just convince you that this world is a Dangerous Place populated by criminals and their hapless victims, and that you're only safe as long as you stay at home behind locked doors, they can sell you a lot more of their videos, home theater equipment, games, and software (not to mention more home security systems, prepared meals, and indoor exercise gadgets.)

And while you're watching your evening prime time favorites, maybe it's time to become aware of the tremendous dissonance in the many commercials featuring those attractive, healthy, family-oriented people having fun in the sun, or the sleek, smartly-suited corporate types using new technology to do Important Business Things faster and easier. Where are all the ones who come home from their jobs and sit around hating themselves for not having successful lives "as seen on TV." Where are all the pale, flabby, slack-jawed Internet reclusives living in fear of the real world? Where are all the suspicious, over-protective parents doing their best to instill this fear in their children? And where are all the youthful video addicts with their neon clothes and their 15-second attention spans, existing on Ritalin and High Fructose Corn Syrup?

Turn off your computer. Get out of the house. Meet your neighbors. Join a club. Make some travel plans. Go to a lecture. Take banjo lessons. Maybe even go to a church.

Thanks... That's it for this month.

 

For more information about any of the things mentioned here, or with reactions, ideas, etc., please email me!


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